Salla store launch checklist
Opening a store is one click. Opening it ready is a list. This Salla store launch checklist covers what the owner has to confirm, because on a hosted platform the technical side is handled and the rest is yours.
What do you not have to check?
Servers, software updates and the security of the system itself. Salla is a hosted platform, so that work is done by the platform and not by you. This is the main reason owners choose it, and it changes what a launch check looks like. Your attention goes to the things only you can get right: the settings you chose, the content you entered, and the path a real order takes through your store.
Is the store really yours and reachable?
Confirm that the owner account uses your own email and phone number, and that anyone who helped build the store has only the access they still need. If you bought a domain, check that it is connected and that the store opens on it from a phone outside your office network. Then look at the contact details the store shows publicly. A wrong WhatsApp number on opening day is a quiet way to lose the first buyers.
Does an order go all the way through?
Place a real order from start to finish, once with each payment method you offer and once with each delivery option. Watch what the buyer sees at every step, read every message they receive, and then find the order in your dashboard and process it the way you will on a busy day. Cancel one and refund one as well. It is far better to learn how a refund works now than with a waiting customer.
Is anything left over from setup?
Sample products, placeholder text, test discount codes, empty categories, a banner that came with the theme. Go through the store page by page as a visitor and look for anything you did not write. Search for a product by name, open the footer links and tap every banner. Leftovers are small, but they are the first thing a careful buyer notices, and they suggest the store is not finished.
Are the policies and details in place?
A buyer should be able to find how delivery works, how to return a product, how their data is used and how to reach you. Write these pages before launch and not after the first complaint. I cannot tell you what the legal wording should be, and no designer should: have it confirmed by a qualified professional in your country, along with anything related to tax and invoices.
What should you watch in the first days?
The first orders, closely. Follow each one from payment to delivery and note where you had to improvise. Read the questions buyers send, because each repeated question points to something missing from a product page or a policy. Keep changes small in this period. Fix what is wrong, and leave new ideas for later, when you have seen how people really use the store.
How I handle it
A store I build is drawn in Figma and approved by you before the build, and it is handed over with the dashboard so products, prices, text and images are yours to change. From the day it goes live you have 180 days of support, covering anything that breaks, anything that behaves differently from what was agreed, and questions about editing. If you are getting close to launch, or just starting, tell me about the store.
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