The pages a company website needs
Most company sites have too many pages with too little in them. This is the short list of company website pages that earn their place, and what each one has to do.
Which pages does every company site need?
Five carry almost every company site: a home page, a page about the company, a page for what you sell, proof that you have done it before, and a way to reach you. Everything else is optional until you have a reason for it. A small site where each of those five is complete does more for you than a large one where half the pages say that content is coming soon.
What is the home page for?
The home page is a signpost, not a brochure. Within a few seconds it should say what the company does, for whom, and where to go next. It then points to the deeper pages: services, work, contact. A home page that tries to hold everything ends up long and unread, and a visitor who came for one service has to hunt for it.
One services page or one page for each service?
If your services are close cousins, one page that lists them is enough. If a buyer of one would never want another, give each its own page. A separate page lets you describe that service properly, answer its own questions, and send the link straight to someone who asked about it. It also gives a search engine one clear topic to understand, instead of a page about everything.
What belongs on the About page?
Visitors open the About page to judge whether a real, capable company stands behind the site. Give them what helps that judgement: what the company does and since when, who leads it, where it operates, and the licences or registrations that matter in your field. Leave out the paragraphs about vision and values unless you can say something specific. Real names and real photos do more than any slogan.
How do I show proof?
Proof is the page most companies skip and most buyers look for. It can be finished projects, a list of clients who agreed to be named, or certificates. Show less, and show it properly: what the job was and what you delivered. Never fill this page with work that is not yours or with names you were not given permission to use.
Which pages can wait?
A blog, a careers page, a news section and a page of frequently asked questions are all useful when someone will keep them alive. An empty blog or a careers page with no openings makes the company look smaller than it is. Leave these out at launch and add them when you have the content. A site built properly lets you add a page later without rebuilding anything.
How I handle it
The page list is settled at the design stage: every page is drawn in Figma, and nothing is built until you approve it, so no page goes live that you cannot fill. After handover you have the dashboard and can edit text and images or add posts yourself, and support runs for 180 days from the day the site goes live. Send me your services and whatever you already have written, and I will suggest the pages worth building.
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