What a contracting company website needs
People rarely choose a contractor from a website alone, but they often rule one out because of it. A contracting company website is checked by owners, consultants and procurement teams who want to know one thing: has this firm already done work like mine?
Who actually visits the site of a contractor?
Three kinds of people, mostly. An owner or developer with a project in mind. A consultant or procurement officer who has been handed a list of contractors to pre-qualify. And suppliers, subcontractors and job seekers. The first two decide whether you are invited to price a job, so the site should be built for them and give the third group a separate door.
What do they look for first?
Projects, before any text about values. For each one: the type of work, the location, the scope you carried out, whether you were the main contractor or a subcontractor, and whether it is complete or under way. Use photographs taken on your own sites, at different stages, not rendered images or stock pictures. Name the client only where you have permission to.
How should the scope of work be presented?
By the kind of work a client would search for: buildings, roads and infrastructure, electromechanical works, finishing, maintenance. Give each its own page that says what you take on, what you do not, and links to the projects that prove it. A single paragraph that lists every activity in the commercial register tells a visitor nothing about where you are strong.
What proof does a serious client need?
Paper that can be verified. Your commercial registration, the contractor classification or grade you hold, memberships, and any quality or safety certification, each with its reference and issuing body. Show only what is current and yours. The classification systems and the documents a client expects differ from country to country, so list the ones that apply where you work, and keep them up to date.
Is a downloadable company profile still needed?
Often, yes. Procurement teams like a file they can attach to a submission. Offer the profile as a download, and make sure it says the same thing as the site: same projects, same facts, same contact details. The site has the advantage of being easy to update, so treat it as the current version and refresh the file from it, not the other way round.
What is the right contact path?
Not one general form. A project enquiry needs its own form that asks for the type of project, the location, the stage it has reached, and lets the sender attach drawings or a brief. That form should reach the tendering or business development person directly. Suppliers and job applicants get their own pages, so that a request to price a project is never buried under other mail.
How I handle it
I start from your projects, because they are what the visitor came to see. The project page, the services pages and the enquiry form are designed in Figma first, and you approve the design before the build starts. After handover you have the dashboard, so adding a newly completed project with its photos is something your own team does. Support is yours for 180 days from the day the site goes live. Tell me what kind of work your company carries out and where.
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