Banners for a Salla store: what works
Banners take the most valuable space in a store and are often the weakest part of it. Good Salla store banners are not about decoration. Each one has a single job, and this is how to give it that job.
What is a banner for?
To send the visitor somewhere. A banner is a signpost, not a painting. It should tell someone who has just arrived what is new, what is on offer or where to start, and take them there in one tap. If a banner could be removed without anyone missing a route into the store, it is filling space. Before designing one, write the sentence it has to say and the page it has to open.
How many banners should the slider hold?
Fewer than you want. The first slide is the only one you can count on being seen, because people start scrolling before the slider moves. Put the message that matters most there, and add a second or a third only when each has a real reason. A slider with many slides usually means nobody decided what the store wants to say this week.
What should be written on it?
A few words and one idea. A headline, a short supporting line if needed, and a clear call such as shop the collection. Leave the conditions of the offer to the page it opens. In an Arabic store the text reads from the right, so keep that side of the image calm and place the product on the other side. Then check it on a phone, where the same banner is far smaller.
Where should a banner lead?
To exactly what it shows. A banner about a new collection opens that collection, not the home page and not the full catalogue. A banner about one product opens that product. It sounds obvious, yet many stores have banners that open nothing at all. Tap every banner in your store today and see where you land. The ones that go nowhere are the easiest improvement you will make this month.
What size should the image be?
The size your theme asks for. Each theme has its own banner shape, and it is usually stated in the theme settings or its guide, so take the dimensions from there and not from another store. An image in the wrong shape gets cropped, and the crop usually removes the words. Keep the file light as well: a heavy banner is the first thing the page waits for, and it sits at the very top.
When should banners change?
When what they say stops being true. An offer that has ended, a season that has passed, a product that is sold out: each one tells the visitor nobody is looking after the store. Set a reminder for the day every offer ends. If you have nothing new to announce, a steady banner that presents what the store sells is better than a stale promotion.
How I handle it
Banners are part of the storefront I draw in Figma, so you approve them with the rest of the design before the build. After handover the dashboard is yours and you replace banners, text and products yourself. If something is unclear while you edit, questions about editing the store are covered by the 180 days of support that start on the day it goes live. Tell me what your store sells and what you want the first banner to say.
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