How to write your About page
Most people find the About page the hardest one to write, because it feels like writing about yourself. It gets easier once you see that knowing how to write an About page means writing for the reader, not for you.
Who reads the About page, and why?
Someone who is already interested. They have seen what you offer and now want to know whether to trust the person or company behind it. So the page has a narrow job: to answer "why you?" It is not a biography and it is not a CV. Everything on it should help that one reader make that one decision.
How should it open?
With what you do for the people you serve, in a sentence or two. Not with the year you were born or the day the company was founded. An opening that names the situation the reader is in tells them they are in the right place, and earns you their attention for the personal part that follows. Your name and a real photo belong right beside it.
How much history do I include?
Only the parts that explain the present. If you trained as an engineer and that shapes how you design, it belongs. If you once held a job that has nothing to do with your work now, it does not. A useful test for every line: does this make the reader more confident in hiring me? If not, it can go, however fond of it you are.
First person or third?
For a person, write as "I". It sounds like a human being, and it is how you would introduce yourself in a room. Third person fits a company page, or a short formal bio that others will copy for an event or an article. You can have both: the page itself in your own voice, with a short formal version at the bottom for anyone who needs to quote it.
What makes it believable?
Specifics. "Passionate about quality" could be written by anyone. The kind of clients you work with, the way you run a project, the thing you refuse to do: these could only be written by you. Facts you can stand behind do the same job. State them plainly, and never round them up, because a reader who catches one stretched claim will discount the rest.
How should it end?
With a next step. A reader who has reached the bottom of your About page is as warm as a visitor gets, and many pages simply stop there. Offer one thing to do: look at the work, read about the services, or send a message. One clear invitation works better than a row of every possible link.
How I handle it
When I describe my own work I keep to what I can stand behind: more than 210 projects delivered since 2020, for clients across the Arab world, Europe and America. When I work on your page, you send me rough notes, not polished text. I arrange them into a page in Figma, you approve the design, and after the build you can reword any line from the dashboard whenever you like. Send me five honest sentences about what you do, and we can start from there.
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