Choosing the payment methods for your store

Choosing the payment methods for your store

The payment step is where a finished order is either completed or abandoned. Choosing online store payment methods is less about collecting every logo and more about offering the few ways your own buyers already use and trust.

Where do I start?

Start from the buyer, not from the list of providers. Which country are they in? Do they pay by card, by a local debit network, from a wallet on their phone, or in cash when the parcel arrives? A store selling inside one country and a store selling across borders need different answers. Write down who your main buyer is and how they paid the last time they bought something like your product.

What kinds of payment can a store offer?

Broadly five. Bank cards, including the local card network of the country. Wallets on the phone that pay with a tap. Bank transfer, where the buyer sends the amount and you confirm it by hand. Cash on delivery, collected by the courier. And instalment services that let the buyer split the amount. Each one reaches a different buyer, and each adds its own work behind the scenes.

Is cash on delivery worth offering?

It depends on your market and your product. For a new store nobody knows yet, it removes the fear of paying a stranger in advance. In return, some parcels are refused at the door, the money reaches you later, and the courier takes a charge for collecting it. Ask your shipping company how they handle it, and consider limiting it to certain areas or order sizes instead of switching it off.

Who actually processes the money?

A payment provider sits between your store and the banks. Which providers you can use depends on your platform and on the country your business is registered in, so check that list before you commit to a platform, not after. Providers usually ask for business documents and a bank account before they activate you, and each has its own charges. Ask for both in writing, because the details differ from one country to another.

How many methods should the checkout show?

Enough that none of your usual buyers gets stuck, and no more. A checkout with a long wall of logos looks uncertain and slows the choice. Put the method your buyers use most at the top, keep the rest in a sensible order, and remove any method that has not been used in a long time. The names on the page should be the ones buyers know, not the internal name of the provider.

What should I test before launch?

Place a real order with every method, on a phone, from start to finish. Check the message the buyer receives, the order as it appears in your admin, and the amount that reaches your account. Then test the unhappy paths: a declined card, a cancelled payment, a refund. Buyers forgive a failed payment if the page tells them clearly what happened and what to do next.

How I handle it

I ask where your buyers are and how they pay before recommending a platform, because that answer often settles the choice between Salla, Shopify and WooCommerce. The store is then designed in Figma and you approve the design before the build. You receive the dashboard and manage products, prices and texts yourself, and for 180 days after the store goes live, anything that breaks or behaves differently from what was agreed is covered. Tell me which market you sell to, and we can work out the rest together.

Related: online stores on Shopify, Salla and WooCommerce · real, live work · all articles

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