The questions a good web designer asks you first
You can learn a lot about a designer from what they ask before they quote. A figure sent without questions is a guess dressed as a quote. These are the questions a web designer should ask you, and what each answer is used for.
What should a visitor do on this site?
This comes first because it shapes every page. A site meant to bring phone calls is arranged differently from one meant to sell, take bookings or build trust before a meeting. A designer who asks this is working out what success looks like for you. One who skips it will fall back on a standard layout and hope it fits.
Who are your customers, and what do they ask you?
Expect questions about the people you serve: where they are, what language they read, what they usually want to know before they contact you. The questions your customers repeat on the phone are often the best outline for a site. A designer who collects them is planning content, not just decoration.
Who will update the site after launch?
The answer changes how the site is built. If you or a colleague will change text, add products or publish posts, the editing side has to be simple and arranged for a non-technical person. If nobody will touch it, the site should be built to stay correct without updates. Either way, the question belongs before the build, not after.
What do you already have?
A careful designer asks about your logo, colours, photos, written material, domain, hosting and any existing site. This is not paperwork. It tells them how much of the project is design and how much is gathering and shaping content, and it shows early whether something important, such as access to your domain, needs sorting out first.
What does the site need to connect to?
Payment, delivery, a booking calendar, a mailing list, a second language, a course system: each one adds work and affects which platform makes sense. A designer who asks about these early can recommend the right base. One who discovers them halfway through has to rebuild, or tell you it cannot be done the way you imagined.
What if the designer asks nothing?
Then the quote is built on assumptions, and you will meet them later as surprises. It does not always mean bad work. It does mean you should raise the questions yourself and see how they are received. Someone who welcomes them is worth continuing with. Someone who finds them tiresome has shown you how feedback will go.
How I handle it
Your answers go straight into the design. I design every project in Figma first, and you approve the design before the build starts, so you can see whether I understood you. I build on WordPress with Elementor Pro, Shopify, Salla, WooCommerce, LearnDash or Tutor LMS, or in custom code, depending on what the answers call for. You get the dashboard and edit the content yourself. Tell me about your project by email or WhatsApp. I reply within 24 hours.
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