Why I design in Figma before I build anything
Every project I take starts as a Figma file, not a template. Nothing is built until you have seen the pages and approved them. Here is why I will not work the other way round.
You decide while changes are still cheap
Moving a section in a design takes minutes. Moving it after the site is built means rebuilding it. Agreeing on the layout first puts every big decision at the point where changing your mind costs almost nothing.
You approve your site, not a demo
A theme demo looks finished because it was designed around its own photos and its own text. Your content is a different length, your products are a different shape, and the demo starts to bend. A design drawn around your content does not have that problem.
What ships is what you approved
The build follows the approved design exactly. There is no moment near the end where the site turns out to be something other than what you expected, because you already saw it.
It keeps the project honest
With an approved design, "finished" has a meaning both of us can check. The pages either match what was approved or they do not.
And then it is handed over
The design is the first half. The second is a site you can run: built on WordPress, Shopify or Salla, or in custom code, and handed over with the dashboard so the text, images and prices are yours to change.
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